1) When to use a video appeal
Your Business Profile was suspended/disabled and you’re asked to appeal or provide evidence.
Your verification failed and Google requests video verification (you can also proactively use a video to strengthen a reinstatement appeal).
Your business meets all Google policies and eligibility rules (verify before appealing).
2) Prepare first (non-negotiables)
Match the profile to reality: Name, address/service area, phone, hours, categories, and website must reflect the real business.
Gather proof documents (clear photos/scans): government registration, business license, tax letter, lease/utility bill that shows the business name and location, professional insurance (if applicable), storefront signage photos. You’ll reference these in your appeal form if requested.
Know your business type (affects what to show):
3) What Google expects to see in the video (checklists)
One continuous, unedited walkthrough that proves the business is real, active, and at the stated location (or that you own/operate the service) and that you manage it.
A) Storefront business
Exterior: Building, permanent signage, street/building number, intersection or nearby landmarks. Pan to show surroundings for context.
Entrance & accessibility: Public entrance, hours decal if present.
Interior: Reception/front desk, product shelves, tools/equipment typical of the trade, POS/register, safety/industry certificates on the wall if any.
Live operations: Staff working, workstations, branded materials (menus, invoices, uniforms).
Management proof: Brief on-camera show of you logged into your GBP on a computer/phone or show keys/alarm panel/office area that indicates control.
B) Service-Area Business (SAB) / Home-based
Branded vehicle: Exterior with permanent branding, license plate, and interior tools/supplies.
Tools of the trade: Specialized equipment/materials in your workspace/garage.
Dispatch/office area: Scheduling board, invoices, work orders showing business name (cover sensitive data).
Management proof: You accessing GBP on your device or other operational systems.
C) Shared offices, coworking, or suites
Show unique, dedicated space (private suite with signage on door and inside), not just a mailbox or receptionist. P.O. Boxes/remote mailboxes aren’t allowed.
4) Technical standards for the video
One take (no cuts, filters, edits), steady camera, clear audio, and good lighting.
Keep it concise (aim ~2–3 minutes unless more is needed to cover all evidence).
Record in portrait or landscape; ensure all text/signage is legible.
Do not use VPNs or suspicious networks; record at/near the business with normal IP/geolocation.
5) Shot-by-shot script (use as your recording guide)
Start outside
Say your business name and category (“We are MaidThis Cleaning , a cleaning company”).
Show street sign/number, then pan to your storefront/entrance.
Show signage & entrance
Frame permanent signage, hours, door/suite number; open the door to prove access.
Walk through the workspace
Film tools/equipment, product stock, workstations, certifications.
Demonstrate operations
Briefly show a live system: POS, scheduling software, job board, or invoices with your business name (hide private info).
Prove management
On your phone/computer, open Business Profile (no personal data on screen) to show you manage it.
End with a recap
“This video was recorded at [address or area] on [today’s date]. I am [your name], the [role].”
6) How to record & upload the verification video (inside GBP)
Sign in to Google Business Profile Manager.
If Google offers Video recording as the verification method, select it and follow the prompts to record or upload the video.
Submit and wait for review. You can retry if prompted.
7) How to file the appeal for a suspended/disabled profile (with video evidence)
Ensure your profile fully complies with policies & guidelines.
Go to “Fix suspended or disabled profiles” and click Submit an appeal.
In the appeal flow:
Describe what changed/fixed and why the profile complies now.
Attach documents (from Section 2) and include a shareable link to your video evidence if the flow asks for supporting files (or complete the video verification step if offered).
After submission, track status in the appeals tool; decisions are typically made within ~5 business days. Do not submit multiple appeals for the same issue.
8) Pass-fail checklist (review before submitting)
Business name, address/service area, and categories follow Google’s representation guidelines.
Video clearly shows location context, signage, operations, tools, and your management in one continuous take.
No virtual offices, P.O. boxes, or unstaffed spaces misrepresented as storefronts.
Documents are recent, clear, and match the business name and location on the profile.
9) Common reasons for video failures & how to fix
Insufficient proof (no signage/tools/operations): Re-record using the shot list to cover every element.
Wrong business model (SAB claiming storefront): Correct profile type and re-verify.
Suspicious signals (remote IP/VPN): Record on-site with normal network/location.
Technical issues (upload problems/length/quality): Keep it short, steady, well-lit; retry upload.
10) Special scenarios
Service-Area Businesses (SAB)
Emphasize branded vehicle, tools/materials, and dispatch workflow; avoid showing a residential “storefront” if you don’t serve customers there.
Shared/Coworking addresses
Show a dedicated, permanent space with your brand; receptionist desks or mailbox services don’t qualify as your location.
11) Follow-up and escalation
Check appeal status in the appeals tool and wait for the decision window before re-appealing.
If denied, fix policy issues, capture a stronger video, and appeal again with clearer documentation mapped to the policies you now meet.
12) Mini templates (copy/paste)
A) Appeal description (200–300 words)
We operate [MaidThis Cleaning], a [Cleaning] serving [city/area]. Our profile now fully complies with Google’s Guidelines for representing your business. We recorded a continuous video showing our [storefront/SAB evidence] including [signage/tools/operations/management access].
We’ve attached [license/registration/utility bill/lease] matching our business name and location. We corrected [any prior issues] and updated the profile to accurately reflect our [storefront/SAB/hybrid] model. We respectfully request reinstatement.
13) Official Google resources (for reference)
Verify your business with a video recording (how it works & what to show): support.google.com/business/answer/14271705
Fix suspended or disabled profiles (appeal flow): support.google.com/business/answer/4569145
Appeal content & profile restrictions / check appeal status: support.google.com/business/answer/13597551
Guidelines for representing your business on Google (eligibility & naming/address rules): support.google.com/business/answer/3038177
All Business Profile policies (one-stop policy index): support.google.com/business/answer/7667250
14) Pro tips (small but mighty)
Treat the video like a compliance audit: narrate “what” and why it proves eligibility.
Over-document once: keep a folder with your video, photos of signage, licenses, and utility/lease PDFs for quick re-use in future verifications.
If you changed business model/address/name, update the profile first, then record a video that matches the new reality, and then appeal.
Avoid re-appealing prematurely; wait for the decision and only resubmit after a material improvement (clearer video or fixed policy issues).
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