Creating a Local Services Ads Account

1. Check Your Eligibility

1. Go to https://ads.google.com/local-services.

2. Enter your business location and select your service category.

3. Click Check eligibility.

   • If eligible, you’ll proceed to create your account; if not, review Google’s list of supported categories and regions Google Help.

2. Access the Setup Flow

1. Visit https://business.google.com/ad-solutions/local-service-ads.

2. Click Get started.

3. Sign In or Create a Google Ads Account

1. On the Local Services Ads landing page, click Sign in (if you already have a Google Ads account) or Get started (to create one).

2. Complete any prompts to verify your Google Account credentials.

4. Enter Business Information

1. Business Name & Contact

   • Provide your official business name and phone number.

2. Service Address

   • Enter the address where your business operates or service area headquarters.

3. Business Hours

   • Specify your operating days and times.

5. Define Service Area & Offerings

1. Select the geographic areas you serve (cities, zip codes).

2. Choose from the list of services you offer.

   • Note: If a service type is unavailable, it may not be supported in your area.

6. Complete Verification & Screening

1. Background Checks

   • Submit required personal background information.

2. License & Insurance

   • Upload scanned copies of licenses, registrations, and insurance policies.

3. Google Badge Selection

   • Choose Google Guarantee or Google Screened (for professional services) or License Verified (healthcare).

4. Wait for Google to review and approve your documents (usually up to 7 business days).

7. Set Your Budget

1. Specify a weekly budget for Local Services Ads.

2. Remember: you pay only for leads, not clicks.

8. Review & Launch

1. Preview your ad and business profile.

2. Confirm all details are accurate.

3. Click Submit to launch your Local Services Ads campaign.